Rank Higher. Get More Downloads. App Store Optimization Done Right.
70% of app downloads come from store search. Our ASO strategies put your app in front of the right users — optimizing keywords, listings, visuals, and reviews for both Apple App Store and Google Play.
Your App Is Invisible Without ASO
There are 3.5 million apps on Google Play and 1.8 million on Apple App Store. Without App Store Optimization, your app is buried under thousands of competitors. 65% of app downloads come directly from store search — making ASO the single most impactful growth lever for any mobile app.
At EmproIT, we treat ASO like a data-driven science — keyword research, competitor analysis, conversion rate optimization, and continuous iteration. We don't just get you ranked — we optimize every touchpoint from search to download to ensure maximum install velocity and user quality.
Keyword Optimization
Research and target the highest-volume, most relevant keywords
Listing Optimization
Title, description, screenshots, and video that convert browsers to installers
Ratings & Reviews
Smart review prompts and response strategies that build a 4.5+ profile
A/B Testing
Continuous testing of icons, screenshots, and descriptions for max conversion
Full-Stack ASO — From Keywords to Downloads
A comprehensive optimization strategy covering every ranking factor and conversion touchpoint in both app stores.
App Keyword Research & Optimization
Deep keyword research using App Annie, Sensor Tower, and MobileAction — analyzing search volume, difficulty, and competitor rankings. We optimize your title, subtitle (iOS), short description (Android), and keyword field for maximum visibility and relevance.
App Store Listing Optimization
Conversion-focused title, subtitle/short description, and full description writing. Strategic keyword placement while maintaining readability. Feature bullet point optimization, "What's New" section strategy, and in-app purchase title optimization for additional keyword coverage.
Visual Asset Optimization
App icon testing, screenshot sequence design (lifestyle vs. feature-focused), and app preview video creation. Each visual asset is tested for maximum tap-through rate — because your screenshots are the #1 factor in the install decision after seeing the search result.
A/B Testing & Conversion Optimization
Google Play Store Listing Experiments and Apple Product Page Optimization (PPO) — we test icons, screenshots, descriptions, and video to find the highest-converting combination. Each test runs 7-14 days with statistical significance validation before implementation.
Ratings & Review Management
Smart in-app review prompt strategy — targeting happy users at peak engagement moments (post-level-completion, after a successful transaction). Review response templates, sentiment analysis, and escalation workflows for negative feedback. Goal: 4.5+ stars consistently.
Competitor Intelligence & Paid UA Integration
Ongoing competitor keyword tracking, download estimates, and feature monitoring. Plus integration with Apple Search Ads and Google App Campaigns — so your organic and paid strategies amplify each other, reducing cost-per-install by 30-50%.
The ASO Growth Framework — 5 Phases
A proven methodology to take your app from invisible to top-ranked — systematically, measurably, and sustainably.
Discovery & Audit
We audit your current app store presence — keyword rankings, listing quality, visual assets, rating profile, and download trend. We benchmark against your top 10 competitors and identify the biggest opportunities for ranking improvement and download growth.
Keyword Strategy
Deep keyword research across both platforms — mapping search volume, difficulty score, and relevance. We build a keyword matrix with primary, secondary, and long-tail keywords, then map them to title, subtitle, keyword field (iOS), and description (Android) for maximum coverage.
Listing Optimization & Visuals
We rewrite your title, subtitle/short description, full description, and "What's New" section with strategic keyword integration. Simultaneously, we design (or optimize) screenshots, app preview videos, and test alternative icons — all focused on maximizing conversion rate.
Test, Measure & Iterate
We launch A/B tests (Google Play Experiments, Apple PPO), monitor keyword ranking changes, track download velocity, and analyze conversion rate metrics. Each 2-week cycle produces data-driven improvements — compounding growth over time.
Scale & Localize
Once your primary market is optimized, we expand into new keywords, categories, and markets through localization (translating and culturally adapting listings for 10-50+ languages/markets). Localization alone can increase downloads by 120-300% in untapped markets.
ASO for Every App Category
Whether you're a startup launching your first app or an enterprise scaling across markets — we have the ASO expertise to grow your downloads.
Gaming Apps
Hyper-competitive category requiring aggressive keyword optimization, eye-catching screenshots, compelling preview videos, and launch-day download velocity strategies. We know the gaming ASO playbook inside out.
E-Commerce & Shopping
Conversion-focused ASO for shopping apps — seasonal keyword strategies, promotional screenshot updates, in-app event optimization, and Apple Search Ads integration to capture high-intent shoppers.
Fintech & Banking
Trust-first ASO for financial apps — emphasizing security, ratings, compliance messaging, and feature-focused screenshots. We optimize for high-value keywords while maintaining regulatory compliance in descriptions.
Health & Fitness
Lifestyle-focused ASO with before/after screenshots, social proof integration, seasonal keyword targeting (New Year, summer), and Apple Health features highlighting for prominence in the health category.
Education & EdTech
Category-specific optimization including Apple's "Apps for Teachers" featuring, educational content highlighting, parent-friendly descriptions, and keyword strategies targeting both students and educators.
SaaS & Productivity
B2B app ASO targeting decision-makers — feature comparison screenshots, integration highlighting, enterprise security messaging, and industry-specific keyword targeting for maximum qualified installs.
Frequently Asked Questions
Everything you need to know about our App Store Optimization services.